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Untamed Magic Cascade
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Everything about a quest can make it popular, or ruin it.
If the art is absolutely awful, people will have a hard time imagining the characters as real, and the quest suffers.
If the writing is absolutely awful, the quest's story isn't fun, and no one will enjoy it.
If the game world makes no sense and isn't consistent, no one will know the results of any action and no one will have fun.
If the characters are flat and boring, no one will care about them, and the quest suffers.
You can't really neglect any part of it if you are aiming for something with the popularity of RubyQuest or MudyQuest or whatever.
That said, you can have partially crap art and mediocre writing with fairly boring characters and people will still play for lack of anything better to do.
I will anyway.
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